A GUIDE BY YANZ CRUZ
STOP COPYING.
START DESIGN PREMIUM.
A Practical Guide for Funnel Designers Who Want to Stand Out Without Relying on Templates
Most funnel designers don't struggle with tools.
They struggle with structure..
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This guide will help you stop relying on templates, start thinking with clarity, and design layouts you can confidently explain, price, and stand behind.
TABLE OF CONTENTS
What's Inside:
This guide will help you stop relying on templates, start thinking with clarity, and design layouts you can confidently explain, price, and stand behind.
01
Why Templates Are Keeping You Small
Understand why depending on templates limits your creative growth and keeps you at generic level.
02
The Hidden Cost of Copying Other Designers
Discover the invisible costs — weak confidence, stagnant rates, creative burnout, and lost identity.
03
How I Trained My Design Eye Without a Mentor
Learn the exact self-training methods used to develop structural thinking through practice and repetition.
04
The S.T.A.N.D Framework
The personal framework for designing with intention: Set the Goal, Think the Flow, Arrange Hierarchy, Neutralize Clutter, Defend Decisions.
05
Create Original Funnel Layouts From Scratch
A step-by-step practical process for building premium layouts starting from a blank page.
06
Turning Original Design Into Authority
How original thinking builds recognition, attracts aligned clients, and positions you as a leader.
07
From Generic Designer to Premium Positioning
Connect design thinking to confidence, client conversations, selectivity, and premium pricing.
THE TRANSFORMATION
From Generic To Premium
BEFORE:
Guessing where elements go
Copy-pasting templates
Cluttered layouts
Weak hierarchy
"Pwede na" mindset
AFTER:
Clear section flow
Confident layout decisions
Clean visual hierarchy
Intentional spacing
Premium standards
ABOUT THE AUTHOR
Yanz Cruz
A self-taught funnel designer who started with no design mentor, no structured roadmap, and no premium clients.
In 2023, she began learning funnel design through random YouTube videos using free tools like Canva and Systeme.io.
Through continuous refinement of her design thinking, she repositioned her work as premium.
Today, she charges up to ₱120,000 per project and earns consistent six-figure monthly income — not by copying templates, but by developing a signature design style that clients recognize and trust.
Now she helps 100+ funnel designers stop copying and start thinking like premium creatives.
GET YOUR COPY
Stop Copying. Start Designing Premium
The practical guide for funnel designers who want to stand out without relying on templates.
₱1,997
₱499
One-time payment · Instant access
7 chapters of actionable design thinking
The STAND Framework for intentional layouts
Step-by-step process to design from scratch
From generic to premium positioning
Lifetime access to the ebook
Want to go deeper? Check out Design It Premium — the clarity system for landing page designers who want structured guidance.
© 2026 Yanz Cruz | Design It Premium. All rights reserved.